Thousands of aspiring entrepreneurs and startups are trying to make it in today’s business market. No matter how many exist, every business has the opportunity and potential to develop into success. The true ability lies in business growth strategy and using the right choice of helpful tactics to achieve development goals.
Starting her entrepreneurial career in 2017, Bryn Carden has since founded the organization Styles for Smiles and co-founded BF Hats. She finds a lot of her small business success by merging two passions- philanthropy and style. Considering forecasted 2022 marketing trends, Carden gives these marketing ideas to assist in triumphantly growing a small business this upcoming year.
Idea #1. Invest in the Right Technology
A marketing trend in 2022 is the increase of voice search, or a consumer using their voice to search the internet. With more people using Google Home and Amazon Alexa from the comfort of their homes, scouring the internet by voice is consuming a large portion of online browsing. Investing in the right technology and strategies to promote a business in trending areas like voice search will help small businesses grow.
Idea #2. Get Friendly with Target Audience
After going through a global pandemic, 2022 provides an excellent ground for building and growing customer relationships. Businesses should better understand their target audience by increasing customer interactions on social media platforms. Reaching out to customers for product and service feedback can benefit content marketing, too, providing the opportunity to conduct and share consumer interviews.
Idea #3. Include Instructional Videos in Content Marketing
The boom of ‘How To’ videos has not slowed down, and businesses can take advantage of a consumer market hungry for virtual guidance. Companies that infuse instructional videos into their content marketing can incorporate a strategy that opens the door to new audiences and higher viewer numbers depending on proper SEO and trending word research.
Idea #4. Act as a Consumer
A fantastic strategy to grow customer service and consumer experience in relation to online interaction is to go through a business’ website or e-commerce platform from a customer’s perspective. Working through the entire process on the consumer side of things will reveal any necessary enhancements or changes that need to be made and marketed.
Idea #5. Find New Perspective to Promote Product or Service
Sometimes all an existing product or service needs is a fresh, new perspective to grasp the consumers’ attention. A marketing team should put their thinking caps on to brainstorm a new and legitimate solution that a product or service on the market can serve. For example, in 2017, Dawn dish detergent brought an innovative outlook to their product in promoting their ‘Wildlife’ campaign showing how Dawn soap can clean oil spills.
Idea #6. Try Partnership Marketing
An ongoing trend continuing into 2022 is consumer bias towards organizations that offer sustainable solutions or contributions towards a better environment. Businesses who have not yet found their niche or have not yet taken in-house action to contribute to a better world can partner with organizations that have taken these proactive steps to add to strategic content marketing.
About Bryn Carden
Bryn Carden is a versatile young entrepreneur with a deep sense of compassion and the desire to help make the world a better place. In 2017, she founded Styles for Smiles – a company selling bracelets to support the Smile Train Organization. The proceeds from selling Bryn’s designs have already helped fund cleft palate repairs for 16 children in developing countries.